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Branding

The name "Jellyfin" and the primary logo (two integrated triangular shapes, a stylized "fin") are trademarks in Canada, the United States, the European Union, and China of "Jellyfin, Inc.", an Ontario, Canada-based not-for-profit corporation.

A perpetual, no cost license is hereby granted to all members of the Jellyfin organization ("team") and projects under our GitHub account to use the name and logo in furtherance of the Jellyfin project.

For all others, you are not free to use the name "Jellyfin" or our logo without the explicit permission of the project leadership team, with the following exceptions:

  • Any instance of the Jellyfin software running for any purpose accessible for no fee to its users is granted an implicit license to use the name and logo for that purpose. If you charge for access to your server in any form, you are required to change the branding of the server in some way to clearly identify that the server owner is not "Jellyfin" as a project, and provide at least one method of contact for the server. For Jellyfin 10.10.x or before, you may use the Login Disclaimer field for this purpose; for Jellyfin 10.11.x and newer, you may use the Login Disclaimer and/or change the logo and name of the instance for this purpose. For example, a login disclaimer such as This server is run by https://someprovider.org. For assistance, please see https://someprovider.org/contact. is acceptable.

  • The name "Jellyfin" may be used within another project as an affix to demonstrate compatibility; for example "Awesome Client for Jellyfin" is permitted. You may not use the name directly, in a way that makes the program appear to be an official client; for example "Jellyfin MyPlatform" is not permitted. Using subcomponents of the name (i.e. "Jelly", or "fin") coupled with additional words are permitted; for example, "Jellyseer", "Audiofin", or the like.

  • All 3rd party projects should use their own logo to clearly differentiate it, but exceptions may be granted for free-and-libre-open-source (FLOSS) projects by contacting the leadership team, with a goal towards official project status. The logo colours are not subject to trademark, and the purple-blue gradient theme may be used with another logo shape for identification as part of the Jellyfin ecosystem without limitation.

  • Any fork of Jellyfin or an official client application for public distribution must use a different name and logo.

  • The name "Jellyfin" and the logo may be used to describe or name communities or groups for users of the software, for instance community groups on social media or other sites.

  • The name "Jellyfin" and the logo may be used to describe the program in any form of media without restriction.

  • Any other uses shall be judged on a good-faith basis; if unsure, please contact the leadership team for advice.

Writing Style​

The name "Jellyfin" is always written thus. It is not "JellyFin", "Jelly Fin", or any similar form.

As a general rule, "Jellyfin" should always be capitalized, but language, file, or system conventions may trump this convention. Specific examples include:

  • Writing referring to the project in the abstract should use capitalized Jellyfin at all times. I contribute to Jellyfin and you should too!
  • C# class and project names, including their files and directories, should use capitalized Jellyfin as required by the C# case standards (camelCase or PascalCase). Jellyfin.LiveTv, Jellyfin.sln
  • Other code elements, where the code formatting or style requires lowercase, should use lowercase jellyfin. jellyfinWebComponentsBowerPath
  • The Git repository and non-C# files inside of it should use lowercase jellyfin for convenience on case-sensitive filesystems. build-jellyfin.ps1
  • The final output binary, initscripts, and package names should use lowercase jellyfin for similar reasons as above. jellyfin.dll, jellyfin_3.5.2-1_all.deb, jellyfin.zip
  • Configuration directories can use either depending on operating system conventions. /var/lib/jellyfin, AppData/Jellyfin
  • The logo has no strict rules for capitalization, the style is dependent on aesthetics and font choice.

Icons and Visual Assets​

warning

Jellyfin is currently rebranding, as such these guidelines (including the logo) are outdated. Join our #jellyfin-ui-ux chat on Matrix for any questions.

All iconography and other resources can be found in the jellyfin-ux repository.

  • Icons
  • Banners
  • Fonts

When using the full version of the logo, the text should only be placed to the right of the icon.

The logo should have the text placed on the right of the icon. The logo should have the text placed on the right of the icon. The logo should never have the text placed below the icon. The logo should never have the text placed below the icon.

The design for the logo uses a gradient for the infill, and if the non-transparent logo is chosen there is an optional background color.

  • Gradient Start: #AA5CC3
  • Gradient End: #00A4DC
  • Background Color: #000B25

Theme​

  • Background Color: #101010
  • Accent Color: #00A4DC

Fonts​

The banner uses the Plus Jakarta Sans font.