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Branding

Usage of the Jellyfin name​

You are free to use the Jellyfin name to promote your project, with some restrictions:

  • Do not use the Jellyfin name in a way that would make the average user think you are associated with the project, unless permission was given by the Project Leader or Leadership Team.
  • Only include the Jellyfin name in your project's name in a way that makes it clear you are not affiliated with the Jellyfin project, and to indicate compatibility with Jellyfin (For example Awesome Client for Jellyfin).
  • Do not use the Jellyfin name in any context that promotes, allows or encourages piracy.
  • Do not wrongfully claim to be part of the Jellyfin team.

Writing Style​

As a general rule, Jellyfin should always be capitalized, but language, file, or system conventions trump Jellyfin naming conventions.

Specific examples include:

  • Writing referring to the project in the abstract should use capitalized Jellyfin at all times. I contribute to Jellyfin and you should too!
  • C# class and project names, including their files and directories, should use capitalized Jellyfin as required by the C# case standards (camelCase or PascalCase). Jellyfin.LiveTv, Jellyfin.sln
  • Other code elements, where the code formatting or style requires lowercase, should use lowercase jellyfin. jellyfinWebComponentsBowerPath
  • The Git repository and non-C# files inside of it should use lowercase jellyfin for convenience on case-sensitive filesystems. build-jellyfin.ps1
  • The final output binary, initscrips, and package names should use lowercase jellyfin for similar reasons as above. jellyfin.dll, jellyfin_3.5.2-1_all.deb, jellyfin.zip
  • Configuration directories can use either depending on operating system conventions. /var/lib/jellyfin, AppData/Jellyfin
  • The logo has no strict rules for capitalization, the style is dependent on aesthetics and font choice.

Icons and Other Assets​

warning

Jellyfin is currently rebranding, as such these guidelines (including the logo) are outdated. Join our #jellyfin-ui-ux chat on Matrix for any questions.

All iconography and other resources can be found in the jellyfin-ux repository.

  • Icons
  • Banners
  • Fonts

When using the full version of the logo, the text should only be placed to the right of the icon.

The logo should have the text placed on the right of the icon. The logo should have the text placed on the right of the icon. The logo should never have the text placed below the icon. The logo should never have the text placed below the icon.

The design for the logo uses a gradient for the infill, and if the non-transparent logo is chosen there is an optional background color.

  • Gradient Start: #AA5CC3
  • Gradient End: #00A4DC
  • Background Color: #000B25

Theme​

  • Background Color: #101010
  • Accent Color: #00A4DC

Fonts​

The banner uses the Plus Jakarta Sans font.